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Cibavision France

SUCCESS SPREADS

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CUSTOMER: CIBAVISION FRANCE

 

AREA: OPTICIANS’ – CONTACT LENSES

 

IMPLANTATION: 600 opticians on the biggest French cities

 

OBJECTIVE:

To increase the sale impulse of contact lenses in the optician’s.
To explain the benefits and talk about the wide range of contact lenses.

To remind the optician to talk about contact lenses
To reinforce the image of the brand.

 

ACTION:

After the successful action carried out by CIBAVISION Spain, the French branch has decided to hire the services of VISIONAD.

 

The French branch of the American multinational CIBAVISION, specialized in contact lenses and state-of-the-art maintenance solutions, chose a Spanish supplier, VISIONAD, to install dynamic advertising on its points of sale through a display decorated with a VISIONAD VD19-FL, VD19-FL screen, with a software included to program a contents set. Such an element, which acts as an advertising agent at the decisive moment of purchase, combines different aspects that highlight its versatility and efficiency: LCD Digital Signage professional monitor for dynamic advertising, PLV display to call the attention of the potentional customer (in the target, being in the point of sale), arguments of sale to reinforce the technical sale and informative flyers for the users.

 

The efficiency of the product, the professionalism of VISIONAD and the guarantee of the best service at a suitable price, have resulted in an excellent welcoming to such an initiative.